Polly works with fast-growing companies, entrepreneurial large companies, nonprofits, foundations, and executives in several principal areas: BUSINESS & STRATEGIC PLANNING, including business plan development, financial analysis and modeling, new market analysis and entry strategies, organizational structuring, competitive analysis, and business development MARKETING, including brand development and positioning, internet strategy and project management, consumer research (quantitative and qualitative),  marketing strategy development, market research, sizing and segmentation, vendor management (advertising/PR/communications professionals), competitive evaluation and positioning, client services, and communications CONSUMER INSIGHTS to inform product development, category innovation, consumer market segmentation, global brand competitiveness, competitive analysis, product/brand positioning, and customer loyalty. Qualitative and quantitative methodology includes focus groups, surveys (online and offline), ethnographic studies, usability studies, and individual interviews (one-on-one, dyads, mini groups).